You don’t need us to tell you that in the lifecycle of a startup, there are numerous conflicting pressures on your budget. There’s always a decision to be made—what investment will result in the greatest return?
Design is one of those elements that can be fairly divisive during the growth stage of a start-up. Yes, your product needs to look good and provide a satisfying user experience. But how much investment should you be pouring into design?
In this guide, we discuss:
- What exactly is a design system?
- Why a design system is so important to scaling and attracting investment or acquisition.
- The two approaches to design—open source and proprietary.
- Why we believe a proprietary system generates longer-term growth.
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