Azur Technology
Brand building for an insurtech scaling in the UK and US
Azur Technology may be young, but its roots go deep. With eight years of insurance and technology expertise under its belt and a key acquisition by Aviva, the company has pivoted to focus on insurance software for MGAs. Their rebrand reflects a refined vision, staying true to their core values of being built by MGAs for MGAs.
- Stakeholder management
- Positioning
- Visual identity
Fixing the disconnect between a brand and their business
Azur Technology approached us during a critical growth phase, realising their website no longer aligned with their reputation or scale. It failed to capture the trust and credibility they had built as a key player in the MGA space. Through our discovery workshops, we uncovered a core truth: for Azur, expertise equals integrity. As a customer-facing brand, this trust builds strong partnerships with MGAs. As an employer brand, it’s about attracting top talent with the promise of autonomy and growth.
- Workshops
- Research and personas
- Positioning
- Visual identity
Scalable branding, clear product messaging
Azur Technology’s modular and configurable software allows MGAs to go to market quickly with a foundational set of insurance building blocks, MGA Connect Core. As Azur’s customers grow, they can scale their operations without increasing headcount using further modules from MGA Connect Plus. Our brand response was to reinforce MGA Connect’s modularity, amplify the product hierarchy, and remove barriers to adoption through clear product messaging.
- Planning and architecture
- Messaging frameworks
- Brand voice and copywriting
- Brand and messaging application
- Visual design
Equipped for rapid growth
Azur Technology’s year-on-year growth ambitions of 50% means aggressive customer acquisition targets. Our comprehensive set of brand, voice and product messaging guidelines, website, end-to-end marketing and sales collateral has armed Azur Technology to go for growth, partnering with entrepreneurial MGAs in the US and UK.
- Design systems
- UI & UX
- Development and integrations
- Sales collateral and support
