Enhance
From service provider to investment governance specialist
Enhance has been operating in trust and wealth management since 2005. When we first started working with them, the business had the substance of being a category leader but not the language. They were selling portfolio monitoring and wealth manager selection consultancy as separate services in a market that didn’t know it needed investment governance as a discipline. Our job was to help them see it, name it, and shine a light on it.
At a glance
- Repositioned the business with a single, coherent story to tell
- Built a visual and verbal brand and design system to scale with the business
- Designed a platform that sells itself before a conversation about price begins
- An embedded design partnership inside brand, service and product decisions
- Brand strategy
- Positioning
- Naming
Connecting the dots
Working through Enhance’s brand strategy, a single thread pulled everything together. Investment governance is an inherently fragmented experience for a trustee. It’s not for lack of information. Fiduciaries are drowning in it. They have data, but no clarity. Reports, but no insight. Advice, but no framework for action.
That’s the job Enhance does, but it wasn’t being expressed. “Connecting the dots is a core tenant of what we do.”
From that insight, the visual and verbal framework unfolded. Everything Enhance stands for is about simplicity and connecting the dots. Because the architecture is simple, and it’s purest form, the dot, the brand became one that was designed for light weight and expressive motion from the start.
- Brand voice and copywriting
- Positioning
- Messaging frameworks
The investment governance platform
The Connect platform holds 7,000+ accounts, spanning reporting at portfolio, client and practice level, advisory arrangements, and complex multi-entity trust structures. The challenge wasn’t a lack of data — it was making all of it intelligible to a professional who is rarely investment-qualified.
Built from the Enhance Design System, Connect is the culmination of the journey from prospect to client. When Enhance showed Connect to their largest client, the global head of banking’s immediate response was: “Can we put all of our accounts on Connect?”
- Design systems
- UI & UX
- Product design
A design partnership
We didn’t just redesign Enhance’s website and platform — we clarified their entire value proposition. Through discovery workshops, we uncovered the truth: Enhance is in a category of their own, providing holistic investment governance to fiduciaries who need it most. We consolidated their messaging around customer outcomes, created visual consistency across the entire customer journey, and gave them the language to match the quality of what they had already built.
What makes this engagement different from most design work is the level of access. We were inside the C-suite decisions, working with the engineering team, not downstream of them — in the workshops, in product decisions, and strategic pivots. That proximity is rare. It’s also what makes the difference between design that decorates and design that drives.
For that, the trust Tom Wiseman, CEO and Justin Simpson, COO placed in Kohde was the foundation everything was built on.
- Positioning
- Workshops