CyberGard
Keeping your digital identity safe
CyberGard is an innovative cyber insurance solution which combines cover from our long-standing client Azur, with incidence response by CyberScout, marketed directly to businesses for their employees through a leading employee benefits provider.
- Positioning
![](https://ik.imagekit.io/5dxe1mtcw/tr:w-112/2023/03/cg-1-1col-1-f98adeb070aa5a8fc493037ad7f83722.jpg 112w, https://ik.imagekit.io/5dxe1mtcw/tr:w-256/2023/03/cg-1-1col-1-f98adeb070aa5a8fc493037ad7f83722.jpg 256w, https://ik.imagekit.io/5dxe1mtcw/tr:w-512/2023/03/cg-1-1col-1-f98adeb070aa5a8fc493037ad7f83722.jpg 512w, https://ik.imagekit.io/5dxe1mtcw/tr:w-768/2023/03/cg-1-1col-1-f98adeb070aa5a8fc493037ad7f83722.jpg 768w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1024/2023/03/cg-1-1col-1-f98adeb070aa5a8fc493037ad7f83722.jpg 1024w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1280/2023/03/cg-1-1col-1-f98adeb070aa5a8fc493037ad7f83722.jpg 1280w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1536/2023/03/cg-1-1col-1-f98adeb070aa5a8fc493037ad7f83722.jpg 1536w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1800/2023/03/cg-1-1col-1-f98adeb070aa5a8fc493037ad7f83722.jpg 1800w 1200h)
A consumer-facing brand in a B2B landscape
Cyber insurance is a commercial proposition typically sold to businesses, large and small. The CyberGard brand needed to appeal directly to the end-insured as employees can choose to upgrade their cover level on a monthly pay-as-you-go basis. We worked with lettering artist Alan Levett to develop a ‘CG’ monogram in the style of a digital fingerprint, paired with a word-mark typeset in modern monotype font. The visual language extended across a range of assets, including patterns, super-graphics, and custom iconography for use in marketing collateral to communicate the product’s key benefits.
- Visual identity
![](https://ik.imagekit.io/5dxe1mtcw/tr:w-112/2023/03/cg-2-1col-1-c8e022a2df1e2af898680f65101a98b7.png 112w, https://ik.imagekit.io/5dxe1mtcw/tr:w-256/2023/03/cg-2-1col-1-c8e022a2df1e2af898680f65101a98b7.png 256w, https://ik.imagekit.io/5dxe1mtcw/tr:w-512/2023/03/cg-2-1col-1-c8e022a2df1e2af898680f65101a98b7.png 512w, https://ik.imagekit.io/5dxe1mtcw/tr:w-768/2023/03/cg-2-1col-1-c8e022a2df1e2af898680f65101a98b7.png 768w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1024/2023/03/cg-2-1col-1-c8e022a2df1e2af898680f65101a98b7.png 1024w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1280/2023/03/cg-2-1col-1-c8e022a2df1e2af898680f65101a98b7.png 1280w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1536/2023/03/cg-2-1col-1-c8e022a2df1e2af898680f65101a98b7.png 1536w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1800/2023/03/cg-2-1col-1-c8e022a2df1e2af898680f65101a98b7.png 1800w 1600h)
![](https://ik.imagekit.io/5dxe1mtcw/tr:w-112/2023/03/cg-3-1col-1-be739c817f5e2524506a53b1aadf844b.jpg 112w, https://ik.imagekit.io/5dxe1mtcw/tr:w-256/2023/03/cg-3-1col-1-be739c817f5e2524506a53b1aadf844b.jpg 256w, https://ik.imagekit.io/5dxe1mtcw/tr:w-512/2023/03/cg-3-1col-1-be739c817f5e2524506a53b1aadf844b.jpg 512w, https://ik.imagekit.io/5dxe1mtcw/tr:w-768/2023/03/cg-3-1col-1-be739c817f5e2524506a53b1aadf844b.jpg 768w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1024/2023/03/cg-3-1col-1-be739c817f5e2524506a53b1aadf844b.jpg 1024w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1280/2023/03/cg-3-1col-1-be739c817f5e2524506a53b1aadf844b.jpg 1280w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1536/2023/03/cg-3-1col-1-be739c817f5e2524506a53b1aadf844b.jpg 1536w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1800/2023/03/cg-3-1col-1-be739c817f5e2524506a53b1aadf844b.jpg 1800w 1200h)
![](https://ik.imagekit.io/5dxe1mtcw/tr:w-112/2023/03/cg-4-2col-1-d3eb428561e9873917dce002e7fdbe89.png 112w, https://ik.imagekit.io/5dxe1mtcw/tr:w-256/2023/03/cg-4-2col-1-d3eb428561e9873917dce002e7fdbe89.png 256w, https://ik.imagekit.io/5dxe1mtcw/tr:w-512/2023/03/cg-4-2col-1-d3eb428561e9873917dce002e7fdbe89.png 512w, https://ik.imagekit.io/5dxe1mtcw/tr:w-768/2023/03/cg-4-2col-1-d3eb428561e9873917dce002e7fdbe89.png 768w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1024/2023/03/cg-4-2col-1-d3eb428561e9873917dce002e7fdbe89.png 1024w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1280/2023/03/cg-4-2col-1-d3eb428561e9873917dce002e7fdbe89.png 1280w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1536/2023/03/cg-4-2col-1-d3eb428561e9873917dce002e7fdbe89.png 1536w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1800/2023/03/cg-4-2col-1-d3eb428561e9873917dce002e7fdbe89.png 1800w 2400h)
![](https://ik.imagekit.io/5dxe1mtcw/tr:w-112/2023/03/cg-4-2col-2-da314d06ab60295611efe1deb5581a04.png 112w, https://ik.imagekit.io/5dxe1mtcw/tr:w-256/2023/03/cg-4-2col-2-da314d06ab60295611efe1deb5581a04.png 256w, https://ik.imagekit.io/5dxe1mtcw/tr:w-512/2023/03/cg-4-2col-2-da314d06ab60295611efe1deb5581a04.png 512w, https://ik.imagekit.io/5dxe1mtcw/tr:w-768/2023/03/cg-4-2col-2-da314d06ab60295611efe1deb5581a04.png 768w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1024/2023/03/cg-4-2col-2-da314d06ab60295611efe1deb5581a04.png 1024w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1280/2023/03/cg-4-2col-2-da314d06ab60295611efe1deb5581a04.png 1280w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1536/2023/03/cg-4-2col-2-da314d06ab60295611efe1deb5581a04.png 1536w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1800/2023/03/cg-4-2col-2-da314d06ab60295611efe1deb5581a04.png 1800w 2400h)
Clarifying complexity
One of the main challenges in the branding process was untangling a complex product and service structure for both employers, and the end insured. With several different parties involved, it was essential to achieve clarity in the product messaging. Careful use of the Azur and CyberScout logos helps to establish a clear hierarchy in product and service offering. A simple marketing statement, ‘Safeguard your Digital Workforce’, speaks squarely to employers. Use of colour, combined with product comparison tables and graphic treatments, creates a clear differentiation between the three levels of cover.
- Positioning
- Messaging frameworks
- Brand voice and copywriting
![](https://ik.imagekit.io/5dxe1mtcw/tr:w-112/2023/03/cg-5-1col-1-84490e99babec4aedc1375d80607f9ca.png 112w, https://ik.imagekit.io/5dxe1mtcw/tr:w-256/2023/03/cg-5-1col-1-84490e99babec4aedc1375d80607f9ca.png 256w, https://ik.imagekit.io/5dxe1mtcw/tr:w-512/2023/03/cg-5-1col-1-84490e99babec4aedc1375d80607f9ca.png 512w, https://ik.imagekit.io/5dxe1mtcw/tr:w-768/2023/03/cg-5-1col-1-84490e99babec4aedc1375d80607f9ca.png 768w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1024/2023/03/cg-5-1col-1-84490e99babec4aedc1375d80607f9ca.png 1024w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1280/2023/03/cg-5-1col-1-84490e99babec4aedc1375d80607f9ca.png 1280w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1536/2023/03/cg-5-1col-1-84490e99babec4aedc1375d80607f9ca.png 1536w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1800/2023/03/cg-5-1col-1-84490e99babec4aedc1375d80607f9ca.png 1800w 900h)
An experience-driven approach
Our work on the CyberGard brand encompassed an array of documentation, from marketing brochures and sales sheets to policy wordings, insurance product information documents, and insurance certificates. Our design-led, experience-driven approach has breathed life into traditionally dry, impenetrable insurance documentation, helping to position CyberGard as a leader in what looks set to be a growing market for Insurance-as-a-Service.
- Sales collateral and support
![](https://ik.imagekit.io/5dxe1mtcw/tr:w-112/2023/03/cg-6-1col-1-3a1abf073a6cf525ae48f9b3de0d7f79.png 112w, https://ik.imagekit.io/5dxe1mtcw/tr:w-256/2023/03/cg-6-1col-1-3a1abf073a6cf525ae48f9b3de0d7f79.png 256w, https://ik.imagekit.io/5dxe1mtcw/tr:w-512/2023/03/cg-6-1col-1-3a1abf073a6cf525ae48f9b3de0d7f79.png 512w, https://ik.imagekit.io/5dxe1mtcw/tr:w-768/2023/03/cg-6-1col-1-3a1abf073a6cf525ae48f9b3de0d7f79.png 768w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1024/2023/03/cg-6-1col-1-3a1abf073a6cf525ae48f9b3de0d7f79.png 1024w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1280/2023/03/cg-6-1col-1-3a1abf073a6cf525ae48f9b3de0d7f79.png 1280w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1536/2023/03/cg-6-1col-1-3a1abf073a6cf525ae48f9b3de0d7f79.png 1536w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1800/2023/03/cg-6-1col-1-3a1abf073a6cf525ae48f9b3de0d7f79.png 1800w 1200h)
![](https://ik.imagekit.io/5dxe1mtcw/tr:w-112/2023/03/cg-7-1col-1-fd6b26e356af8fa1d11b759b3a615681.png 112w, https://ik.imagekit.io/5dxe1mtcw/tr:w-256/2023/03/cg-7-1col-1-fd6b26e356af8fa1d11b759b3a615681.png 256w, https://ik.imagekit.io/5dxe1mtcw/tr:w-512/2023/03/cg-7-1col-1-fd6b26e356af8fa1d11b759b3a615681.png 512w, https://ik.imagekit.io/5dxe1mtcw/tr:w-768/2023/03/cg-7-1col-1-fd6b26e356af8fa1d11b759b3a615681.png 768w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1024/2023/03/cg-7-1col-1-fd6b26e356af8fa1d11b759b3a615681.png 1024w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1280/2023/03/cg-7-1col-1-fd6b26e356af8fa1d11b759b3a615681.png 1280w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1536/2023/03/cg-7-1col-1-fd6b26e356af8fa1d11b759b3a615681.png 1536w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1800/2023/03/cg-7-1col-1-fd6b26e356af8fa1d11b759b3a615681.png 1800w 900h)
![](https://ik.imagekit.io/5dxe1mtcw/tr:w-112/2023/03/cg-8-2col-1-ed0d0f0015e03c46b3c95b7452550a19.jpg 112w, https://ik.imagekit.io/5dxe1mtcw/tr:w-256/2023/03/cg-8-2col-1-ed0d0f0015e03c46b3c95b7452550a19.jpg 256w, https://ik.imagekit.io/5dxe1mtcw/tr:w-512/2023/03/cg-8-2col-1-ed0d0f0015e03c46b3c95b7452550a19.jpg 512w, https://ik.imagekit.io/5dxe1mtcw/tr:w-768/2023/03/cg-8-2col-1-ed0d0f0015e03c46b3c95b7452550a19.jpg 768w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1024/2023/03/cg-8-2col-1-ed0d0f0015e03c46b3c95b7452550a19.jpg 1024w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1280/2023/03/cg-8-2col-1-ed0d0f0015e03c46b3c95b7452550a19.jpg 1280w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1536/2023/03/cg-8-2col-1-ed0d0f0015e03c46b3c95b7452550a19.jpg 1536w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1800/2023/03/cg-8-2col-1-ed0d0f0015e03c46b3c95b7452550a19.jpg 1800w 2400h)
![](https://ik.imagekit.io/5dxe1mtcw/tr:w-112/2023/03/cg-8-2col-2-989a50adcb677c668fc9ebd21a0337e4.gif 112w, https://ik.imagekit.io/5dxe1mtcw/tr:w-256/2023/03/cg-8-2col-2-989a50adcb677c668fc9ebd21a0337e4.gif 256w, https://ik.imagekit.io/5dxe1mtcw/tr:w-512/2023/03/cg-8-2col-2-989a50adcb677c668fc9ebd21a0337e4.gif 512w, https://ik.imagekit.io/5dxe1mtcw/tr:w-768/2023/03/cg-8-2col-2-989a50adcb677c668fc9ebd21a0337e4.gif 768w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1024/2023/03/cg-8-2col-2-989a50adcb677c668fc9ebd21a0337e4.gif 1024w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1280/2023/03/cg-8-2col-2-989a50adcb677c668fc9ebd21a0337e4.gif 1280w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1536/2023/03/cg-8-2col-2-989a50adcb677c668fc9ebd21a0337e4.gif 1536w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1800/2023/03/cg-8-2col-2-989a50adcb677c668fc9ebd21a0337e4.gif 1800w 2400h)
![](https://ik.imagekit.io/5dxe1mtcw/tr:w-112/2023/03/cg-9-1col-1-59faf06ea110ac93385ecf3e13b8b9a6.png 112w, https://ik.imagekit.io/5dxe1mtcw/tr:w-256/2023/03/cg-9-1col-1-59faf06ea110ac93385ecf3e13b8b9a6.png 256w, https://ik.imagekit.io/5dxe1mtcw/tr:w-512/2023/03/cg-9-1col-1-59faf06ea110ac93385ecf3e13b8b9a6.png 512w, https://ik.imagekit.io/5dxe1mtcw/tr:w-768/2023/03/cg-9-1col-1-59faf06ea110ac93385ecf3e13b8b9a6.png 768w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1024/2023/03/cg-9-1col-1-59faf06ea110ac93385ecf3e13b8b9a6.png 1024w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1280/2023/03/cg-9-1col-1-59faf06ea110ac93385ecf3e13b8b9a6.png 1280w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1536/2023/03/cg-9-1col-1-59faf06ea110ac93385ecf3e13b8b9a6.png 1536w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1800/2023/03/cg-9-1col-1-59faf06ea110ac93385ecf3e13b8b9a6.png 1800w 1200h)
![](https://ik.imagekit.io/5dxe1mtcw/tr:w-112/2023/03/cg-10-1col-1-4f0a1b8c01b052e206898976b9124026.jpg 112w, https://ik.imagekit.io/5dxe1mtcw/tr:w-256/2023/03/cg-10-1col-1-4f0a1b8c01b052e206898976b9124026.jpg 256w, https://ik.imagekit.io/5dxe1mtcw/tr:w-512/2023/03/cg-10-1col-1-4f0a1b8c01b052e206898976b9124026.jpg 512w, https://ik.imagekit.io/5dxe1mtcw/tr:w-768/2023/03/cg-10-1col-1-4f0a1b8c01b052e206898976b9124026.jpg 768w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1024/2023/03/cg-10-1col-1-4f0a1b8c01b052e206898976b9124026.jpg 1024w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1280/2023/03/cg-10-1col-1-4f0a1b8c01b052e206898976b9124026.jpg 1280w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1536/2023/03/cg-10-1col-1-4f0a1b8c01b052e206898976b9124026.jpg 1536w, https://ik.imagekit.io/5dxe1mtcw/tr:w-1800/2023/03/cg-10-1col-1-4f0a1b8c01b052e206898976b9124026.jpg 1800w 1200h)