Objective Manager

Objective Manager’s power lies in its suite of tools that allow a firm’s leadership to set out their strategy, and for the rest of the firm to align  personal objectives to these plans. Collaboration tools keep the entire team engaged and aligned to the firm’s strategic goals.

This USP was emphasised by creating three pillars upon which to hang all the product’s features and benefits.

Objective Manager may have a unique feature-set but Performance Management software isn’t new. It’s a competitive field ranging from huge stalwarts such as Oracle and SAP, to nimble start-ups like Koan.

Yet Objective Manager’s edge lies in its deep knowledge of the Professional Services sector. The new site needed to help Objective Manager own its niche, and provide a platform to leverage the team’s expertise going forward.

The site sets out clear benefits for three key roles and crucially, buyers of the software. Leadership – concerned with establishing clear plans for the firm with its sector and practice specialisms. Business Development – concerned with identifying opportunities across client and practice groups. And finally Human Resources – for managing and monitoring the team’s progress on a regular basis.

The site is designed and built around a set of modular branded components, meaning fast iteration of new site content. It forms a malleable framework with which to publish categorised and relevant case studies and thought leadership, as well as create landing pages and gated content with a focus on lead generation through Hubspot CRM.

Multisite functionality allows the team to tackle content nuances for customers in the US. It provides a platform for the US Sales team to manage their own content whilst operating from a single (and therefore consistent) code-base.